Branding Kit
This comprehensive branding kit for The Herbal Honey Pot began with a strong foundation: the client's specific vision for the logo imagery and typography, which provided the core seed of the brand's identity. My role was to nurture that seed into a full visual language. I developed a warm, earthy colour palette inspired by local plants and the sun-drenched British Columbia landscape. To add depth and flexibility, I created a series of complementary hand-drawn motifs and botanical details. The final branding kit brings all these elements together into a cohesive system, empowering The Herbal Honey Pot to grow while staying grounded in their roots.
Logo Design
The logo for The Herbal Honey Pot was designed to be the heart of its visual identity—simple, honest, and warm. Featuring hand-drawn botanical illustrations and a clean, gentle typeface, it immediately communicates the brand's commitment to natural ingredients and artisanal quality. The design avoids corporate sterility, instead opting for a perfectly imperfect, organic feel that builds trust and reflects the care put into every product.
Business Card
This business card doubles as a small piece of art, leaning into the brand's "made with love" ethos. The design forgoes a sparse layout in favour of abundant, hand-drawn illustrations that showcase the local plants at the heart of the products. This detailed approach feels personal and generous, turning the card into a beautiful memento that fully expresses the brand's rustic, hands-on spirit, while still clearly presenting the necessary information.
Product Label Template
The product labels are designed to be as honest and appealing as the herbal goods inside. Each label uses the hand-drawn botanical illustrations to hint at the natural ingredients, while a clear typography system makes key information easy to read. The design balances rustic charm with a clean, professional finish, ensuring the product feels both lovingly handmade and trustworthy. It’s the final, reassuring touch that completes the brand's promise of clean, natural goods right on the shelf.
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