Branding Kit
The goal of this project was to create a silly and playful yet intelligent branding kit for a canine personality. The graphics and elements included are optimized for both an online presence and physical products.
Animated Logo
The animated logo included in this kit compliments the playful vibe and is useful for many online applications. Details like this elevate the visual presence of the brand beyond the recognizability of the static logo.
Business Card
How do you capture a tail-wagging personality on a 3.5 x 2-inch card? The goal was to create a business card that was as charismatic as the canine personality it represents. The design balances a vibrant illustration on the front with a clear, intelligent information hierarchy on the back. It serves not as a transfer of contact details, but as a conversation starter and a memorable token of the brand's silly-yet-smart identity.
Product Branding
The assets included in the branding kit lend themselves to extensive possibilities for product lines. The simplicity of the original logo allows for a variety of product lines to be instantly recognizable while still unique.
Product Mockups
A visual mockup of Gertie’s flagship product line, “Dirty Gertie Soap for Dogs”. The design stands out against its competitors on shelves and fully encapsulates the brands visual story.
← Next Project
→